Property Marketing

Unlock the power of digital marketing to attract sellers and buyers and transform your estate agent business.

Maximise Your Property Portfolio's Impact

The UK property market is a dynamic beast, and estate agents need a marketing edge to outperform the competition. I am more than just a digital marketing specialist; i’m your strategic ally in showcasing properties, attracting qualified buyers, and accelerating those all-important sales. Here’s what I can do to help you:

Become the Undisputed Local Property Champion

  • Google Business Profile (GBP) Excellence: Your listing is precious digital real estate, or property as us British like to call it. Not only will I optimise basics like contact details and photos, but i’ll explore advanced features. Did you know you can now offer virtual consultations through GBP, or even respond to queries via text? These underutilised features give you a competitive edge.
  • Unleashing the Power of Local SEO: I won’t stop at high-level keywords. I’ll analyse niche search patterns like “[Town name] properties with 4 bedrooms” or “[Neighbourhood] best schools for first-time buyers.” These hyper-specific terms signal high intent and ensure you attract the right audience.
  • Content as Your Competitive Advantage: Your website becomes a valuable resource for the community. Share client success stories, offer interactive tools like stamp duty calculators, or create content that tackles common questions faced by buyers/sellers in your unique area. This builds loyalty and trust.

Targeted Strategies for Maximum Reach

  • Social Media Strategy: Organic posting is essential, but paid ads amplify your reach significantly. I will leverage data to build detailed audience personas reflecting the types of clients you want to attract. This ensures those ads turn into actual viewings, not just casual interest.
  • PPC Mastery: I’ll ensure your budget is spent wisely, focusing on search terms with strong local intent and buyer signals. I will also test landing page variations (video walkthroughs vs. static images, etc.) and use data to constantly improve conversion rates.
  • Reputation Management: Beyond the Stars: Reviews matter, but engagement is key. I’ll help you craft genuine responses, even to tricky reviews, turning negative situations into opportunities to showcase your customer service. I might even consider highlighting rave reviews with testimonials videos that add a personal touch to your website. See the brands I have worked with.

Strategies Your Competition Likely Isn’t Using

  • Community is Everything: Could you sponsor a local sports team, partner with a moving company for a relocation package, or even hold an open house charity event for a local cause? These create positive associations with your brand.
  • Tap into Buyer Emotions: High-quality property videos with emotive music tap into the aspirational side of homeownership. Short, cinematic clips showcasing not just the house, but the lifestyle it enables, are incredibly shareable on social media.
  • Data-Driven Decisions: I won’t just track website traffic, I’ll train you on understanding your analytics dashboard. Knowing whether your social clicks are turning into bookings or which types of property content generate the most inquiries offers invaluable insight that informs all your marketing and even sales approach.

What Property Marketing Success Looks Like

  • Consistent top placement in local searches, making you the go-to for motivated buyers and sellers.
  • A pipeline bursting with warm leads who fit your desired client profile and are located squarely within your service area.
  • Increased brand recognition as the authority, positioning you as the obvious choice when people decide it’s time to make a move.
  • Your marketing and sales teams working in tandem, armed with the knowledge of what buyers truly want in your local market.

Your Next Steps

Are you ready to leave your competition in the dust? Let’s analyse your current digital presence, pinpoint untapped opportunities, and create a custom strategy designed to elevate your agency as the undisputed local property expert. 

Ready for Property Marketing Success?

Book a free Discovery Call (30 minutes) to see how I can help your estate agent business grow

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